Welcome
Do you need to grow your marketing capabilities?
I bring over 15 years of senior level marketing experience to strategic planning, development of integrated marketing programs, and program execution.
If you need someone who gets up to speed quickly on new products, markets, and target audiences, who understands how to get maximum leverage from limited resources, and drives for results, let's talk!
-- Janie Chang, Technology Marketing
Check out my new book! When We Lived in Still Waters
What Clients Say
“Janie is a consummate professional.”
—Rob Knies, Managing Editor, Microsoft Research Read more
"In a small marketing team, experience and flexibility are real assets. Janie’s technical and business knowledge allowed us to work with a single consultant to develop a wide range of materials...and she was also able to run the workshops. She is not your average consultant."
— Walt Rossi, Marketing Manager, Hewlett Packard Software, formerly VP Marketing Questra Corporation Read more
"She asked insightful questions that raised the quality of our marketing activities and has the ability to capture and communicate the business value of a technology, whether as a presentation or a ROI spreadsheet. I look forward to working with her again."
— Virginia Balcom, Director, Global Marketing Communications, Sierra Wireless; formerly VP Marketing Strangeloop Networks Read more
Recent Posts
Social Media and Your Marketing Plan
A new client has asked me about the effectiveness of social media as a marketing tool. Should they blog, or tweet, or Facebook? Not unless you mean it. Read more
Brand Value and the Exit Strategy
A client tells me they are convinced that a consistent approach to marketing has helped establish brand value, making the company a valuable target for acquisition. Love it when good things happen to good clients. Read more
Haitian Creole Translation in a Hurry
One of the highlights of the month for me was writing a feature story for the Microsoft Research website about the amazing work their Natural Language Processing (NLP) group did for the aid effort in Haiti. Read more