A Light-hearted Trade Show Promo
August 12, 2009 by Janie
When you win a customer in Hawaii, it’s like having your promo theme handed to you on a silver platter! When I found out that Dynacore Equipment’s newest customer is based in Honolulu, it seemed pretty clear how we could leverage this at the PCI Conference (PreCast Concrete Institute) in September to capture the attention of prospects, and have some fun as well — trade shows can be pretty tedious.
It’s an uneasy time for the industry, and we know that manufacturers are hurting. This is an opportunity to show the market that despite the downturn, Dynacore is solid, doing well, and even acquiring major new customers; oh and by the way — if you want to visit a reference site, there’s now one in Hawaii.
Before Dynacore shipped out the hollowcore extruders to Hawaii, we dressed them up in (admittedly tacky) Hawaiian decorations and did a photo shoot. My favorite design team at Honeycomb Creative made up a post card we are mailing out to conference attendees. “We can’t send you to Hawaii, but we can send Hawaii to you”. The offer is: come to the Dynacore booth for a chance to win a Hawaiian gift basket worth more than $100, shipped to your home. Dynacore has even agreed to ship the tacky Hawaiian decorations with the trade show booth, to continue the theme while we are there. Fun, but making a point.
