SKILLS

After a corporate career in product management and marketing for software, hardware and telecommunications companies, I made the decision in 2000 to became a consultant.  One of the most rewarding aspects of consulting has been the opportunity to work for a diverse range of companies, learning about their businesses, customers, markets and technologies.  It’s like the street version of getting an MBA!   

General background

Experience	Why does this matter?
More than 15 years marketing experience at international software, telecommunications, and hardware companies	Shorter learning curve to understanding your technology, marketplace, and customer needs.
Solid technical background combined with an understanding of business issues	Developing effective content requires clear communications with technical subject matter experts, and the ability to bridge between technical and business audiences.
Extensive pre-sales experience, working with sales managers, sales persons, customers and business partners	Successfully articulating product benefits to customers and/or the field sales force means first understanding their concerns and goals
Track record of success in creating marketing programs for small and emerging technology firms	Accustomed to tight deadlines, agile work environments, and creative thinking

 Project Skills

Strong written, oral, and presentation skills.  Can address both external and internal audiences, with deliverables such as:  

• White papers and customer case studies
• Web content
• Articles for placement in trade publications
• Sales tools and sales training materials
• Product demos

Experience in product marketing program development and execution including:

• Strategic product planning
• Product positioning
• Messaging development
• Sales training
• Partner program development